To make a great first impression and to project a professional image you’ve bought yourself some new clothes. Unfortunately, your prospective employers have already met you. They’ve met you online, probably through LinkedIn the world’s largest professional network—where your writing speaks for you. You can be well dressed, highly educated and highly skilled with many years…
Read MoreOur Blog
As someone who has been working in marketing for more than fifteen years, I’ve seen my fair share of industry successes and failures. Marketing is just the same as other industries, it has its worst practices and skewed misconceptions. One of the most common mistakes in marketing—and a simple way to tell whether your marketing…
Read More
Ottawa, Ontario – December 09, 2011 – BFI Canada Inc., a Progressive Waste Solutions company, today announced a new partnership with EyeVero Marketing Communications group to manage marketing for two of its divisions. EyeVero will carry out brand development, create strategic marketing communications, and ongoing marketing management for both BFI and the newly-formed subsidiary, WasteCheck…
Read More
You’ve just bought a new pair of sharp-looking shoes. Those shoes represent your new, sharp and highly functional website. The question is, would you wear a pair of old, smelly sneaker socks with those new shoes? Smelly sneaker socks are the equivalent of web copywriting that’s chock full of turgid prose and overflowing with glaring…
Read More
Ottawa, Ontario – November 29, 2011 – Exploriem.org, Ottawa’s not-for-profit professional entrepreneurs and intrapreneurs organization, has chosen EyeVero Marketing Communications Group to design and develop its new brand. The project will include a new state-of-the-art website complete with built in social media tools, an integrated resource centre, an e-commerce component, and more. “We chose EyeVero…
Read More
A few months ago, I received a call from a client that I hadn’t heard from in over a year. We had built a website for his company, along with collateral, a full communications library, and all the bells and whistles that accompany a project of its size. Then, after the launch, the client disappeared…
Read More
Far too often companies forget that good marketing doesn’t stop when the prospect converts to a client. In fact, all too often companies see clients as a burden once they have “signed up.” Anyone who has ever had a complaint against their mobile service provider can attest to that. Here’s a quick example of an…
Read More
Check out the very latest issue of RjR Innovations – Connect Magazine. RjR Innovations is an industry leader in IT Service Management (ITSM) and Business Service Management (BSM). By aligning IT objectives with business goals, ITSM and BSM accelerate productivity and ultimately provide better services to end users and clients. Both ITSM and BSM facilitate…
Read More
Complimentary Executive Webinar: Friday October 21, 2011 . 10:00 a.m. EDT Hosted by RjR Innovations Moderated by EyeVero Marketing Communications Group In today’s business world, companies struggle daily with the challenges of multiple locations, tele-workers, and travel. Additionally, the costs associated to keep team members and clients connected remains ever-looming. Coupled with these challenges, businesses now face…
Read More
Did you know that in most companies, measurable processes are almost non existent between marketing and sales or between sales and product management? In addition, marketing is not seen as a driving force within the company. Basically, companies consider marketing departments a nice-to-have resource, but not a necessity. Consequently, they are the first to go…
Read MorePage 1 of 22
Relative abuse wipes out benefit of wearing new clothes
To make a great f...
Read More
As someone who ha...
Read More
BFI Canada Partners with EyeVero
Ottawa, Ontario ...
Read More