To make a great first impression and to project a professional image you’ve bought yourself some new clothes. Unfortunately, your prospective employers have already met you. They’ve met you online, probably through LinkedIn the world’s largest professional network—where your writing speaks for you. You can be well dressed, highly educated and highly skilled with many years…

As someone who has been working in marketing for more than fifteen years, I’ve seen my fair share of industry successes and failures. Marketing is just the same as other industries, it has its worst practices and skewed misconceptions. One of the most common mistakes in marketing—and a simple way to tell whether your marketing…