Ottawa, Ontario – December 09, 2011 – BFI Canada Inc., a Progressive Waste Solutions company, today announced a new partnership with EyeVero Marketing Communications group to manage marketing for two of its divisions. EyeVero will carry out brand development, create strategic marketing communications, and ongoing marketing management for both BFI and the newly-formed subsidiary, WasteCheck Canada. To date, BFI is one of North America’s largest waste management companies.

 “BFI Canada Inc., Toronto, is very pleased to have partnered with EyeVero Marketing Communications Group for the creation and production of all our digital media content,” said Adrian Dougherty, District Sales Manager. “The service and quality of work I receive from EyeVero I have found to be unmatched in the creative digital space.”

 EyeVero’s CEO and President Scott Williams stated: “With an already long-standing relationship with BFI, this partnership gives us the opportunity to further expand what we can do for the company. As a large corporation, they fit our business model and experience perfectly––thus, we are very much looking forward to creating tremendous results for them in the new year.”

 The partnership between the companies became official on December 1, 2011, with a multitude of campaigns and strategic marketing plans already begun. The program is scheduled to be rolled out in early January 2012.

 About BFI Canada Inc.

BFI Canada Inc. strives to be the premier provider of environmentally responsible waste management services. It has been providing Canadian residences service excellence in waste management for over 25 years. Its ongoing commitment to excellence has led it to invest in new technologies and alternative waste management solutions that streamline waste management.

 BFI Canada Inc. provides complete Waste and Recycling Services—container rental, haulage, disposal—for office, commercial, construction and manufacturing/industrial firms, as well as for home renovation projects.

 As North America’s third largest solid waste management company, BFI Canada Inc. serves its commercial, industrial and residential customers in Canada and the U.S.

About EyeVero Marketing Communications Group

EyeVero Marketing Communications Group provides a targeted approach to strategic branding, graphic and website design, communications plans and new media communications. Its clients range from multi-national corporations to small-, medium- and large-sized businesses.

 Behavioral science lies at the heart of everything the company does. As a result, it understands how people cognitively retain information, emotionally connect to it, and become advocates of it. Since its marketing communications strategies flow from its behavioral science methodology, they are not only successful but also qualifiable and measurable.

 EyeVero also delivers and implements solutions. Its business process assesses the effectiveness of its clients’ marketing communications. It then provides recommendations on how to integrate brand language and how to strengthen and promote brand image. EyeVero ensures improved results because it builds integrated marketing tools that create a demand for its clients’ brands, creating a better brand experience and a higher conversion rate.

 EyeVero’s comprehensive strategic planning methodology not only results in improved efficiency and brand effectiveness, but also results in higher sales through targeted messaging that converts prospects into customers.